AI Insights · Timothy · January 2025
Top 5 Business Apps on iOS in the Middle East, Q4 2024
Explore the performance trends of the top business apps on iOS in the Middle East during Q4 2024, highlighting revenue, downloads, and user activity.
In the fourth quarter of 2024, the performance of the top business apps on iOS in the Middle East showcased diverse trends in revenue, downloads, and active users. Here's an overview based on data from Sensor Tower.
LinkedIn: Network & Job Finder displayed a notable increase in weekly revenue, peaking at around $648K towards the end of November. Despite a slight decline in downloads from 26.7K to 21.7K over the quarter, the app maintained a robust presence with its active users, starting at 1.8M and concluding the year with approximately 1.6M.
Adobe Acrobat Reader: Edit PDF experienced consistent weekly revenue, fluctuating between $37K and $46K. Weekly downloads saw a gradual decrease from 17K to 12K, while the active user base remained relatively stable, closing the quarter at about 1.6M.
Zoom Workplace saw a steady revenue stream, with figures around $35K to $47K each week. Downloads decreased from 55.8K to 29.3K, while active users peaked at 3.3M in early October before tapering off to 2.7M by the end of December.
WhatsApp Business maintained a steady increase in weekly revenue, reaching $25K in early December. Downloads remained consistent, fluctuating around 44K to 48K, and active users showed a positive trend, growing from 3.8M to over 4M.
ScanGuru: Document PDF Scanner exhibited modest revenue growth, peaking at $17K in early December. Downloads saw a sharp decline from 11.5K to 3.4K, and active users decreased from 8.7K to 3.8K by the end of the quarter.
These insights highlight the varying dynamics within the business app category, reflecting user engagement and monetization strategies. For more detailed analytics, visit Sensor Tower's platform.
